Facebook. Twitter. LinkedIn. Blogs. Podcasts. Social networking. The whole “web 2.0″ world. It can be a daunting place and it’s hard to know where (or how!) to start, particularly if you haven’t grown up with it.

Why Should I Do This Social Media Stuff?

These days it’s critically important to know how to use these tools. Money is tight in this economy: yours as well as your customers’. The “new” web may be confusing and a bit overwhelming, but it can help reduce the cost of running your business and build solid bridges to your clients and customers.

An effective social media presence will give your online business a “human” face. Just as important, it will help build trust and establish credibility across a world-wide network of potential customers and clients. It can make you the “go to” person for advice and information. It’ll keep you current with Google, Yahoo and other search engines. And – most important – it can help drive traffic to your commercial website or store.

I’ll Show You How

Let me show you how to get started. If you need a place to begin, we’ll find it. If you’ve already started, we’ll look at what you’ve done so far and will map out the next steps.

I can show you how to

• Create a credible, professional profile on business-to-business services like LinkedIn
• Use groups and group settings effectively
• Set up a business page on Facebook
• Use a micro-blogging service like Twitter to keep your presence fresh in peoples’ minds
• Find free or low-cost tools to set up and run your business, tools like blog readers and virtual office management suites
• Set up and write your email marketing newsletters
• Set up a do-it-yourself blog or simple website